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Account Executive
 Job Description

About Vitrue 

Vitrue is an early stage, well funded and high growth technology business disrupting the way we assess and treat musculoskeletal issues from the workplace to the clinic (we’re also alumni of the world's leading startup accelerator - Techstars!).

A musculoskeletal issue is anything that affects the way you move. From a desk worker with back pain to a hip replacement patient to a professional athlete with an ACL injury. At Vitrue we have products that solve problems across the spectrum (Clinical - Vitrue EVVA, Wellbeing - Vitrue VIDA).

Even before Covid-19 and the shift to hybrid working, around 60% of desk workers reported a musculoskeletal issue at any given time. Because of this, employers are legally required to ensure safe working environments and practices for desk workers including workspace assessments and education programs.


The problem is that the existing systems to help employers comply are often paper-based tick-box exercises that provide little insight or impact and that employees don’t like doing!

Vitrue is creating an alternative approach. Our clinical product, EVVA, was developed with world-leading surgeons and professional athletes. Our workspace wellbeing platform, VIDA, uses that same technology to understand the various risk factors that your environment and working behaviours are introducing. For example, using your webcam to automatically perform an assessment of your posture. It then uses gamification and personalised wellbeing programs to help employees make a material difference to their physical, mental and overall well-being. Employers get user-friendly analytics dashboards to help them understand the risks and issues that exist, identify the most impactful wellbeing actions they can take and yes - get fully compliant with employer regulations.

Vitrue’s model is simple. VIDA costs around £1 per user per month in a SaaS model. Over time the business will grow through both selling to more companies of all sizes in the UK and internationally and selling higher-priced bundles to existing users. The company has had exceptional initial success and is currently winning new clients at a high volume. Its clients include household names like Bupa across multiple sectors with extraordinary feedback from customers like “this is the first time I’ve had people across the company banging down my door for access to a wellbeing tool”!


This role is critical to the company's success and is an opportunity to join as we begin to scale our sales and marketing teams. We know that we have an incredible product that makes a difference and the timing is right now. We know that the market wants the product that we have built. We are now looking to recruit an Account Executive who will work alongside the founder and our SDR team to win new clients.

We’re a fast-paced startup with no two weeks the same, but your core duties will be to:

  • Independently manage a full sales cycle process including:

  • Qualify leads in partnership with our SDR team

  • Convert opportunities by guiding them through our sales process including demos over video call, in person and conversations on the phone

  • Close deals including negotiating contracts and getting them over the line

  • Collaborate with others across the team - particularly

  • Customer Success to ensure successful implementation of our program, as well as upsells / cross-sells.

  • Marketing to ensure we have a well-oiled lead gen/conversion machine

  • Create and collaborate on new sales materials as well as sales decks and proposals for qualified sales opportunities

  • Help us improve by suggesting ways we can make our sales process better. We're a startup and rely on everyone helping us to build an amazing company across the board.


We are looking for someone who can demonstrate that they have the experience to join an early-stage company and deliver significant growth. Your key attributes should be:


  • Self-starter - just makes stuff happen. You don’t require (or like!) micromanagement

  • Focused - understand that ultimately this is about achieving goals and is happy to be judged on that basis

  • Inquisitive - wants to learn. This person will become an expert in musculoskeletal and holistic wellbeing

  • Inspiring - to prospects, clients and colleagues

  • Collaborative - makes sure that they bring the team with them. Believes in the power of the team over the individual.

  • Professional - applies rigorous sales methodology to pipeline and approaches to deals

  • Development - someone who has the ability to grow and develop with the company

  • Passionately believes in our vision to improve the quality of life for millions of people suffering from musculoskeletal issues

  • You enjoy a fast-paced, startup environment and you are happy to roll up your sleeves and deliver

  • Cultural fit - whilst a sales machine, someone who cares about improving the quality of life of millions of people. We’re very proud of the amazing team we have!



  • Demonstrative track record. Qualified with 3 to 5 years of consistent performance. e.g. overachieving target.

  • Gravitas to be credible and build relationships with HR & Reward leaders

  • Track record of managing a high volume of sales activity

  • Selling to all size organisations across multiple sectors

  • Selling across the entire sales cycle

  • Software sales experience

  • Excellent communication skills and the ability to explain the complex in a simple way, so anyone can understand you


Nice to haves:

  • Experience selling an employee wellbeing or HR product or experience of selling into HR departments would be fantastic

  • Network of people to sell into

  • Demonstrates collaboration with marketing and product

  • Passion for wellbeing, particularly musculoskeletal health. Lots of our team have either experienced or know someone close to them who have experienced MSK pain and know what it's like


You’ll be joining Vitrue at an extremely exciting time. We’ve just closed our seed round kicking off a big period of growth, our product is on the market with amazing customers and we have a million ideas on how to expand the product. You’ll get to work with the latest technologies and have the opportunity to make a massive impact on the product, technology architecture and development structures in the company.

You’ll be joining a growing team that has the control to decide the best ways to work together to achieve our mission. You’ll get to work in multidisciplinary teams and have the chance to develop your skills outside your core skillset too.

Given the growth we expect to see over the next few years, there will undoubtedly be opportunities to progress your career.


  • Meaningful share options, so that you own a part of the company

  • Plenty of opportunity to take on more responsibility as we grow

  • Opportunity to impact the direction of the entire company

  • 25 days holiday (plus bank holidays of course)

  • Flexible working including core hours with up to 2 days remote working per week and flexible use of Public Holidays

  • £500 annual learning and development budget with 2 days learning leave; £300 wellness budget

  • Work with a friendly, dynamic and agile team to address some of the biggest healthcare challenges

  • Cycle-to-work scheme

  • Office near Camden Lock right by the tube station

  • Frequent company socials


Circa £70,000+,  plus commission (50:50 structure)

If the idea of working in a fast-paced startup that is disrupting an industry and crucially, genuinely helping to improve the quality of life of people with musculoskeletal issues - please get in touch!

Vitrue Health has a 50:50 gender split and we care deeply about inclusive working practices and diverse teams. We want to attract the best talent and create an environment that supports and includes them.

How to apply...

Full managed


We take care of the entire process for you so we can manage and remove poor experiences like ghosting, no feedback, no updates and so on  🙌


All you have to do is let your Relationship Manager know you’re interested, ask them any questions you have and they will take care of the rest.

Straight to the front

From there, what’s next is super simple  😇

If you like the initial sound of the company/ role. We then act as your “in” with them and set up an initial phone chat with you and the Hiring Manager there. 


The chat will be pretty informal and should only last 10-15 minutes - It's a fact find for both of you. 


More than prepared 


Before the call we will send you EVERYTHING you'll need to know about the company / who they are looking for / format of the call and so on. 


You will be fully prepared and know what to expect at every stage 😀

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