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Early access Release date : 07/03/2019
Company: Picnic
Job position: Sales Manager
Start Date: ASAP
Job profile - early access 


​Picnic makes high impact mobile ad formats that don’t ruin the users’ experience. Our format, Stories, delivers a Promoted Story experience (like Instagram) but served mid-article on premium mobile publishers. This Stories format is served on Picnic’s AMP Ad Marketplace, the first network of exclusively AMP (Google’s ‘Accelerated Mobile Pages’) inventory. Both these innovations form the foundation products that will allows us to grow into a global adtech business. We’re a small, young team but with deep industry and technology experience. Based in a lovely office in Clerkenwell, we are funded by a group of experienced mobile advertising angels.


​Picnic is seeking a Sales Manager to be one of first commercial hires at our exciting, fast growing startup. The successful candidate will be an expert digital salesperson, with a proven track record in media advertising sales and a strong understanding of the adtech ecosystem. Reporting in to the CEO, you will be responsible for making sure the whole market knows about Picnic’s innovative, market leading high-impact ad products. The ideal candidate will be passionate about joining a genuinely entrepreneurial company, having the opportunity to become an integral part of our hugely ambitious team as we grow in the UK and then international markets.

Picnic has one of the fastest (albeit newest) products in digital marketing. The product generated incredible revenue in its first quarter alone and we're looking to at least treble revenue in 2019. This role  is still one of the first 5 hires so has the chance to be part of something incredibly exciting and gain responsibilities fast. 


Deliver world class numbers

  • Find low hanging fruit whilst also building a long terms sales pipeline to smash our revenue goals.

  • Find low hanging fruit whilst also building a long terms sales pipeline to smash our revenue goals.

  • Consistently exceed company group and personal sales targets

Lead and Develop:

  • Set the company’s vision and ambitions by helping to define targets and goals

  • Become a mentor and sales leader as the sales team grows.

Product Knowledge:

  • Develop a deep understanding of Picnic’s product, as well as a broad knowledge of competitor products in market

  • Work closely with CEO and CTO to develop our commercial and product offering.

What does the next 12 months look like for Picnic and for the progression of the role.


 Picnic is growing incredibly fast. We've gone from 2 to 6 people in the last 4 months and will be 10 people by the end of the year. This growth will be fuelled by revenue (i.e. not simply VC funding) as there is huge demand for the product which means there are loads of problems for new hires to solve. Although the role will start as a Sales Manager, we want the candidate to grow with the company. This could mean anything from managing a team, moving in to an account management/product/operations role, opening offices in Europe or America - and all within the next year. 


Picnic hires smart and ambitious people who are excited about working for a company where every single piece of works immediately impacts the growth of the company. For this role, we would want someone that is a natural salesperson (a hunter mentality, great with people, entrepreneurial) who is excited by the long-term potential of the company, not simply short term commission. They would also be wise and insightful about other areas of the business - we want someone that can dissect the product, manage a team or discover new revenue streams. 

Experience selling a complex, nuanced product. 

  • Proven experience in selling and closing digital advertising deals and exceeding revenue targets

  • Extremely strong relationships across a broad set of London agency groups

  • Good to have - expertise in mobile, social, high-impact or brand advertising

  • Highly motivated, organised and excellent communication skills


  • Ambitious, entrepreneurial and fulfilling environment where every contribution makes a direct, tangible difference to the company’s growth

  • Competitive salary and generous, uncapped bonus

  • Potential for equity

  • Unlimited career progression. You will grow as the company grows.

  • Free snacks, coffee, frequent social events

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