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Release date : 11/01/2019
Company: London Resident Club
Job position: Sales Manager
Start Date: ASAP
Job profile - early version 

About The London Residents Club:

The London Residents Club (LRC), is a short-term rental management company with a strong focus on guest hospitality and our service to our client owners. In essence, we help property owners let their property through platforms such as The Plum GuideAirbnb and, achieving desirable yields while retaining the flexibility to stay in their home whenever they like.


On the guest side, we provide unique, characterful, well-located properties with all the comforts of a hotel.

We are a young, fast-growing company and have further ambitions for expansion over the next two years. In our 3 years of trading, we have looked after 100s of properties, acquired another company and have built a team of 40+ staff.


If you would like to join a small team in a growing business, with exciting prospects, this could be the startup for you!

Sales Manager Role Purpose:

To own the entire client acquisition process, to grow The London Residents Club’s portfolio of prime London homes at a sustainable rate. We want to scale the company while still maintaining our boutique feel and high level of service.

You will relish working to ambitious “new homes” targets and working collaboratively with the reservations & onboarding teams. We will provide you with the resources to fulfil your role including a budget and a team.

In summary, we are seeking a candidate who is great with people, has a good network, is digital marketing (outbound & inbound)/social media savvy and is able to create and run marketing campaigns independently. This opportunity is for a mid-level sales professional, but there is scope for the right candidate to take a senior Head of Sales role in 6 - 12 months.

Sales Manager Key Responsibilities:

  • Be proactive and organised when managing and replying to leads

  • Be the face of LRC - the way you act in your initial dealings will set the tone for the rest of the contract

  • Proactively manage all “organic” new business coming in from referrals and website traffic

  • Manage clients’ expectations and adopt the “undersell, overdeliver” mantra

  • Be selective: we are looking for prime, well-located properties with good availability

  • Collaborate with our Onboarding Manager and Revenue Manager to coordinate the onboarding process, e.g. sales collateral, booking photographers, collation of onboarding information etc

  • Be self-motivated and autonomous

  • Be accountable and take responsibility for your decisions

  • Be confident working towards targets

  • Speak up and drive process improvements and change

  • Help create and implement a digital marketing roadmap in order to generate leads in line with our sales targets

  • Be involved in outbound marketing through Facebook, Google and postal means

  • Generate content for inbound leads using our blog and email marketing channels

Reporting to: The two Co-Founders


Base - £22,500 OTE - £40,000 (target-based)


  • 25 days holiday (plus public holidays)

  • Cycle-to-work scheme

  • Weekly fruit delivery

  • Regular team outings

  • Work from home if you need to

  • Bean to cup coffee machine for all those coffee lovers out there

Key Skills:

Computer literate - G-Suite, MailChimp, Facebook Ad Manager, Google Ads

Excellent communication and management skills

Strong attention to detail

Strong work ethic

Enthusiastic, efficient and proactive

Nice to have Skills:

Experience in Facebook Ad Manager, Google Ads, Podio

Graphic Design - InDesign, Canva

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