Head of Growth / Marketing
with Lifted
At a glance

Lifted is on a mission to transform how we grow old at home. Building the future of care at home.

Salary: TBC
 
Market: HealthTech / Elderly Care / SaaS
Stage: Hyper Growth
Company size: 18+
Office: Fully remote or Shoreditch, London, 
Founded: 2018
Website > https://www.liftedcare.com/
Full Job Description

About Lifted

We are a tech startup on a mission to lift lives by transforming care at home. Driven by our values and our industry-leading technology, we are revolutionising home care; with better supported Carers and total transparency for families powered by our data-driven care platform.

We’re inspired by personal experience and we’re growing very quickly. VC backed, we’re really proud that in just 18 months, we’ve delivered over 40,000 hours of care, gained exclusively 5 star reviews on TrustPilot; a glowing Care Quality Commission report; and an award for the best new care company in the country.

What we're looking for

We are looking for an incredible Head of Growth to help us lift more lives. You will be responsible for owning our growth and driving new customers to Lifted. We need you to quickly roll your sleeves up and take a data driven approach to quickly figure out scalable acquisition channels, as well as doubling down on those that are already working. You will be working directly with our CEO to deliver against ambitious growth targets. This role will combine leadership of a small growth team as well as hands-on execution. It’s a critical role for us at a critical time. We are building the future of care at home and your work could not be more important.

Responsibilities

  • Devise and implement data-led acquisition strategies for Lifted, optimising every part of the sales funnel

  • Understand the journey families go through when looking for care and develop our proposition and nurture journeys to improve conversion rates

  • Run targeted data driven experiments to identify the most effective channels with a clear view of CAC. Double down on what works

  • Work with product team, to drive new users to our platform

  • Own and deploy marketing budget

  • Optimise existing channels including offline marketing and paid media

  • Oversee execution of our SEO and content marketing strategy

  • Manage business development lead to develop and deliver referral partnerships for Lifted

  • Deliver growth in line with our mission of lifting the lives of families and carers

  • Hit ambitious growth targets

About you

  • Experience driving growth through online and offline acquisition channels

  • Skilled with longer conversion funnels and ability to build a journey that converts

  • Demonstrable experience in implementing data-led marketing strategies & using web analytics tools

  • Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals

  • Self-starter with ability to execute and iterate quickly

  • Experience in high growth environment

  • Ability to lead and manage others to develop in fast changing environment

  • Passion for transforming care and affinity with our mission

  • Experience in high value consumer products a plus

Benefits

  • Work on something that matters - we are building the future of care and we are changing lives every day

  • Be part of a team that loves what we are bundling and is driven to improve lives

  • Huge potential to help us scale in the UK and beyond. We have doubled our team in the last 6 months.

  • Performance based bonus

  • Options in Lifted